Gibson TV demonstrates that the newly expanded acoustic craftory in Bozeman houses treasures of skill and talent
In Bozeman, Montana, Gibson continues a legacy of crafting acoustic instruments that began in the 1890s. While the world has evolved, this art remains timeless. In this episode of Gibson TV’s “The Process,” you’ll get an inside look at the buffing process on Gibson acoustic guitars—learn how the “pink wheel and wax” work together to start the process toward the luster you expect on a fine acoustic instrument.
Join us as we explore the details of wet sanding and buffing, with an exclusive tour through the craftory to see how bodies and necks are meticulously polished. You’ll see the hands-on nature of the buffing process and discover the complexity behind building a Gibson acoustic guitar, including the specific waxes used to achieve a perfect finish.
You’ll also hear from Cesar Gueikian, Gibson President and CEO, as he shares his vision for the brand and the importance of a guitar’s first impression. He says, “Every time I walk into a guitar store, I immediately get drawn into looking at the guitars, looking at the colors, and the beautification part of it. In the guitar stores, you see tools. There are guitars out there, but then there are guitars that are really beautiful, and Gibson is in that club.”
Gibson TV’s award-winning docuseries “The Process” returns for an exciting second season. This season offers a deeper look behind the scenes of our newly expanded acoustic craftory in Bozeman, MT. It features interviews with the talented craftspeople who handcraft each Gibson acoustic and provides a detailed look at the art of guitar making.
