Gibson craftory necks
Shane Sanders
| May 10, 2024 |
News, Video

The Process: Gibson CEO Cesar Gueikian and Master Luthier Jim DeCola Build Custom Guitars

Want to watch a CEO and a Master Luthier build guitars in a new video series from Gibson?

Watch as Gibson CEO Cesar Gueikian and Master Luthier Jim DeCola work in tandem to build two custom guitars in a new Gibson social media series, “The Process: Building CEO 1 & Master Luthier 1.” Episode one is entitled “Picking the Perfect Top,” and chronicles the duo’s adventures in luthiery.

@officialgibsonguitar

Follow along as our CEO Cesar Gueikian builds a new Les Paul from start to finish with the help of our Master Luthier Jim DeCola and our incredible craftsmen and women. Step 1: Select the perfect top! #gibson #lespaul #gibsonguitar #guitarbuild #nashville

♬ original sound – Gibson Guitar

Where can I watch it?

Find the new web series on official Gibson channels and follow us for more:

TikTok | Instagram | Facebook

The series aims to highlight the enormous skill and dedication of the craftory team in short video segments between 45 and 120 seconds each. Stay tuned for more!

Explore some of Jim DeCola’s excellent teaching videos as he guides you through repairs and upgrades, and watch episodes from The Process on Gibson TV.

Shane Sanders

Shane Sanders

Shane Sanders is a decades-long veteran in the music, healthcare, and design industries as a creative—17 years within Gibson pushing pixels and editing content. His debut album was released on Space For Music Records, and he published four additional albums and one EP across various styles, including the dark ambient, DnB, and synthwave genres. His hobbies include the graphic arts, 3D modeling, industrial design, and writing fantasy fiction. He was awarded a scholarship for non-fiction research and misspent his youth within chess culture as part of State and National Scholastic championship teams long before Netflix made it cool.